A MODERN HOUSING PROJECT
Central Harlem Community Land Trust (CHCLT) is built on the values of legacy, empathy, equity, and preservation. CHCLT is driven to preserve the promise of homeownership.
To help people better understand what CHCLT does, I designed this logo using the brand’s initials, combining them into the shape of a building. The clean, minimalist, and modern design of the building highlights the brand’s name.
To help people better understand what CHCLT does, I designed this logo using the brand’s initials, combining them into the shape of a building. The clean, minimalist, and modern design of the building highlights the brand’s name.
Using Helvetica Neue as the brand’s main font.
Helvetica is all about clean, modern design. Perfect for CHCLT which is a modern housing project.
Helvetica is all about clean, modern design. Perfect for CHCLT which is a modern housing project.
“ Built Together ”
In order to raise awareness of CHCLT within the Central Harlem community, outdoor promotion was selected as a key touchpoint to reach residents in their everyday environment. By placing OOH posters in familiar neighborhood spaces, the campaign aims to make CHCLT more visible, approachable, and connected to the local community.
The goal of CHCLT is to drive the traffic to its website.
I created a website mock-up to showcase how it would look. The user flow is designed to map out the steps, with additional features included for extended functionality. The Newsletter builds and maintains a connection with CHCLT’s audience. And also come with the CHCLT’s home owner welcome kits.
I created a website mock-up to showcase how it would look. The user flow is designed to map out the steps, with additional features included for extended functionality. The Newsletter builds and maintains a connection with CHCLT’s audience. And also come with the CHCLT’s home owner welcome kits.
Details of the Newsletter