Turning every sip of Coke into its own custom logo
What does it feel like to taste a Coca-Cola? It starts with a high, hits you deep, and then lifts you up. Kinda like...this “~”.
The Coca-Cola ribbon is not just a design element, it is an illustration of what it’s like to taste a Coca-Cola.
We all experience the taste a little differently. The shape of your ribbon reflects your taste journey.
“Your Taste Your Ribbon”
We expressed each person’s unique Coca-Cola experience with a uniquely designed ribbon.
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